FOR EXAMPLE
We successfully helped D.C. Charter Schools fight for equal funding.
GPA managed all aspects from ad production to placement for the D.C. Charter School Alliance’s fight for equal funding in Washington, D.C.
THE PROBLEM
Ensuring equal funding between traditional D.C. public schools and D.C. public charter schools has been the guiding principle of Washington, D.C.’s education funding policy for more than two decades. But in 2023, District leaders proposed a budget that would have broken that covenant for the first time. The proposed budget shortchanged D.C.’s charter students by more than $100 million dollars compared to the traditional public school system.
THE RESPONSE
GPA worked with the D.C. Charter School Alliance to develop a series of digital ads - video and static. We managed a targeted digital campaign to District residents, voters, and public officials.
“Charter leaders have called on lawmakers to direct more money to their schools — about $148 million — so they can afford to give the same retroactive raises as D.C. Public Schools.”
— Washington Post, May 7, 2023
THE RESULT
After over a month of sustained advocacy, in May 2023, the D.C. Council increased funding for charter schools by tens of millions of dollars.